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Process 6 of 10

Marketing process

Generating demand and knowing what it earned. Figures are illustrative demo values.

All processes

Today's agency

Disconnected tools
1

Buy leads from vendors

Lead portals

2

Leads sit in inbox

Email

38 min response
3

Bad leads not refunded

—

Wasted spend
4

Guess campaign ROI

Excel

With Greyline

One connected flow
1

Lead Exchange scores instantly

2

First contact in seconds

3

Lead Recovery claims credits

4

Campaign economics live

The result on your dashboard

Before vs after, and where each gain shows up
100%better on “Bad-lead spend recovered” (0% → 71%)
Today's agencyWith Greyline19% better · Lead to first contact100% better · Bad-lead spend recovered90% better · Campaigns with known ROI

Where you see it

salesInbound leads38 min → 47 secOpen screen →vendorLeads postedAccept/reject reasons returned in seconds.Open screen →lead-recoveryRecovery claims0% → 71% recoveredOpen screen →growthCampaignsCost per sale and return, live.Open screen →

Lead to first contact

38 min47 sec

Bad-lead spend recovered

0%71%

Campaigns with known ROI

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Who is involved

Marketing

Runs campaigns

Owner

Approves budget shifts

Human approval
Carrier processFinancial process