Viewing as Super admin · Owner · Chris
Growth
Marketing economics
Every lead is linked to a source, every bind to a lead, and every dollar of premium to the spend that produced it.
Premium per marketing $ · month to date
$7.40
+0.6 vs Q2Spend MTD
$64,200
Blended CPA
$748
Binds from paid
61
Payback
5.2 mo
Spend · 90d
$75,500
Binds
166
Blended CPA
$455
-6.2% QoQ
Premium / $ spend
7.45×
Campaigns
Attribution: first touch + bind
| Campaign | Channel | Spend | Leads | CPL | Binds | CPA | Premium | ROAS |
|---|---|---|---|---|---|---|---|---|
| Paid search | $18,400 | 212 | $87 | 31 | $594 | $142,800 | 7.8× | |
| Paid social | $9,600 | 188 | $51 | 14 | $686 | $51,200 | 5.3× | |
| Aggregator | $14,200 | 340 | $42 | 22 | $645 | $48,900 | 3.4× | |
| Lead vendor | $11,800 | 96 | $123 | 17 | $694 | $39,100 | 3.3× | |
| Referral partner | $2,400 | 44 | $55 | 19 | $126 | $88,400 | 36.8× | |
| Referral partner | $1,800 | 38 | $47 | 15 | $120 | $61,300 | 34.1× | |
| Organic | $3,200 | 71 | $45 | 9 | $356 | $12,600 | 3.9× | |
| Referral | $1,500 | 52 | $29 | 24 | $63 | $71,800 | 47.9× | |
| Local services | $7,400 | 83 | $89 | 12 | $617 | $38,700 | 5.2× | |
| Direct mail | $5,200 | 29 | $179 | 3 | $1,733 | $7,900 | 1.5× |
CPA by campaign
State Opportunity Engine
Market access × demand × cost
| State | Markets | Licensed | Avg CPC | Personal lines premium | Score |
|---|---|---|---|---|---|
| TX | 9 | Yes | $7.80 | $41.2B | 92 |
| GA | 8 | Yes | $6.10 | $14.8B | 84 |
| OH | 6 | Apply | $4.60 | $12.1B | 81 |
| AZ | 7 | Yes | $6.90 | $9.6B | 74 |
| NC | 5 | Yes | $5.40 | $13.3B | 71 |
| CO | 6 | Yes | $8.20 | $8.9B | 63 |
| FL | 3 | Yes | $11.40 | $38.7B | 48 |